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It is difficult that wave department ascends much brand dilate character is hopeful: Traditional business bear press profit to glide

Login it is difficult to register department of wave of text of news of finance and economics of center of news of the network austral Fujian to ascend much brand dilate character is hopeful: Traditional business bear press profit to glide origin: ?  appearance comforts urgent?2017-07-05 08:4Edition of electron of Metropolis Daily of 0 Http://www.mnw.cn/ channel

Eider down of domestic old brand takes department of manufacturing business wave to ascend international to control a limited company (next weighing ” wave department is ascended ” , 03998.HK) march to female costume market continuously. Recently, wave Si Dengfa 新上海贵族宝贝论坛

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gives announcement to say, presiding and company executive director, financial officer and company secretary Mr Mai Runquan will leave off his post presiding and financial officer one duty, take up the post of group daughter to act career department general manager, have go into effect from June 26, 2017. Announcement says, as a result of afore-mentioned new commission, mai Runquan will throw more time to develop group daughter to hold business.

To this, the personage inside course of study expresses, wave department is ascended extend female outfit business actively, because eider down is taken,be on one hand advocate course of study bear pressure bring about transition; Was to see on the other hand ” her economy ” huge market potential desire amid divides a cup of a thick soup. However, because otherness of product of domestic female outfit is low, market competition is very intense, wave department is ascended want to kill a tight encirclement to be not easy thing quickly in new monarch battlefield.

Increase proportion of female outfit business

Wave department is ascended announced recently up to in March 2017 the annual outstanding achievement of end. Data shows, its income rises 17.8% reach about 6.817 billion yuan, wool interest rate rises 1.3 percent come 46.4% , holder of company rights and interests should occupy clean excessive benefit to rise 39.5% reach about 392 million yuan. This is close come 5 years, wave department ascends first degrees of annual to realize battalion to restrain the double growth with net profit.

Money newspaper points out, brand eider down takes the business, treatment that stick a card to manage business and business of blame eider down to be a Si Dengsan big board piece business. Inside year, brand eider down takes business to continue上海贵族宝贝论坛

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to be a company source of the biggest income, 67.上海贵族宝贝论坛

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2% what take company income, and business of management of the treatment that stick a card and blame eider down kind business takes company income respectively 11.4% reach 21.4% . 3 afore-mentioned business held the corresponding period respectively last year of company income 68.7% , 17.0% reach 14.3% .

Notable is, wave department ascends blame eider down to take business to occupy than coming by the 14.3% promotion last year 21.4% , blame eider down takes business income to be 1.46 billion yuan, relatively on year rise 76.7% .

Wave department is ascended seek equal opportunity ceaselessly since appear on the market business outspread take a field to blame eider down, execute business diversity, be opposite in order to reduce seasonal the dependence of the product. The personage inside course of study expresses, this money year eider down of wave Si Dengfei takes outstanding achievement to rise considerably, on one hand business of Si Dengnan outfit optimizes indebted Yu Bo reach new the contribution that buys business; On the other hand, new bright key point of bought outstanding achievement of female outfit brand.

In recent years, wave Si Dengtong is bought too enlarge female outfit business ceaselessly. 2011, wave department ascends Jiessie of brand of female outfit of the high end in buying. 2016, the equity that is in its company of the female treasure that hold state from 30% add hold to 70% . This year March, 爱上海同城对对碰

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wave department is ascended buy happy development limited company and actor Nuo with 680 million yuan (Tianjin) subsidiary limited company. Happy and main be engaged in female outfit purchasing reach cent to sell, hold Li Yanuo stalking or branch and brand of Ke Luo Ba. At present wave department is ascended whole platform of female outfit business sees scale gradually.

Newest money newspaper shows, income of the Jiessie inside year is 324 million yuan, rise from business Wu among them 5.2% reach 266 million yuan. The income inside year makes an appointment with state treasure 299 million yuan, amou新上海贵族宝贝论坛

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nt to 250 million yuan from business Wu income among them. The Keliyanuo that buys newly this year and Ke Luo Ba part to be located in the 25 city that reach 35 years old surely white-collar and the 30 intellectual females that come 40 years old, up to on March 31, 2017, two brands share 119 self-supporting inn. The basis buys an agreement, the bargainor is ascended to wave department make up to on March 31, 2018 money year, happy net will not under the RMB 70 million yuan acceptance, say to also will bring certain outstanding achievement to anticipate to wave Si Denglai.

Traditional business bear pressure

Wave department ascends female outfit of active fight in some places one by one, or it is to result from multiple management pressure. The personage inside course of study thinks, because traditional eider down takes business be enslaved to be enslaved to,be seasonal, professional work is single weak busy season is apparent; 2 because products plan is not fashionable,be, catch up with consumptive trend changes rate hard; 3 it is in recent years dress domain produces faintness of image of can superfluous, brand and electric business impact to wait bring about the market to manage an environment to be full of a challenge.

Serve as to take the clothing company that gives priority to course of study with traditional eider down, wave department mounts the pressure that faces than other dress business the possibility is larger. Wave department ascends a respect to express, go a few years, produce diversity of faintness of image of excessive and can superfluous, patulous, brand, product to change the problem such as inadequacy to be in Chinese garment industry emerge in succession. Add the market to compete intense, consumer preference is various, make market management environment is full of a challenge. Current eider down takes the competitive environment that business faces and market pressure, still relatively intense, of the change of retail channel passenger flow and consumer style preference change, make company eider down takes business to still can have constant pressure.

Public data also shows, wave department is ascended recorded 2013 annual 9.325 billion yuan business income, net profit is 1.079 billion yuan, after this outstanding achievement appears to glide continuously, 2014 money year although achieve 8.238 billion yuan,battalion closes, but drop however compared to the same period 11.7% , net profit is 695 million yuan, drop compared to the same period 35.6% ; 2015 money year battalion closes it is 6.293 billion yuan, reduce nearly 2 billion yuan, drop compared to the same period 23.6% , net profit reduces nearly 500 million yuan to have 132 million yuan only, drop continuously compared to the same period 81% . 2016 money year, wave department ascends income to be 5.787 billion yuan only, drop compared to the same period about 8% .

Wave department is ascended point out further in money newspaper, chinese economy passes old flying development, had entered low speed currently but stable growth phase, as the propulsion that the city changes, consumptive potential of China still giant, but at the same time consumptive pattern is evolving slowly, consumption is even more rational, pa阿拉爱上海同城

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y attention to consumptive experience, add get online on of consumption arisen, retail business brings these Chinese dress that are a tradition to be challenged newly, the business pattern that gives hypostatic store at the same time brings concussion.

The amount of put up the shutters that wave department records increases ceaselessly. Data shows, up to by March 2017, the retail site number that wave department publishs eider down to take business relatively decrease to reach 4292 979 times by March 2016. Self-supporting and retail site and the retail site of tripartite distributor reduce 320 to mix 2918 to 1374 with 659 completely respectively.

Wave department ascends a respect to express, the company realizes the change of industry modes of life and relation to their environment adequately, tried hard a few years in the past transition and optimize business actively, include to clear inventory, optimize sale network.

Market competition is intense the road difficult character of much brand is hopeful

March actively besides female costume market, develop to future, wave department is ascended still express, besides business of existing school uniform business and household life dress, wave department is ascended still will reach the life to childen’s garments outdoors dress outspread, implementation manages the transition that manages to the brand by the product.

To this, the analyst expresses, on the whole, wave department is ascended from the Chan Jijing that sells eider down to take only battalion mode turns to manage mode for the four seasons is a favour. Extend female outfit platform, conformity daughter installs resource to be able to increase brand synergism, make the company is in channel, purchase wait for a respect to enjoy an advantage, obtain more market resource thereby. Much brand strategy also can be on certain level reduce an enterprise to run a risk.

Nevertheless, the much brand strategy that also the personage inside course of study is ascended to wave department supports reservation attitude. The expert points out, tend in Chinese dress brand saturated intense competition falls, the difficulty that starts dress brand newly is very great. Much brand strategy is a Shuang Renjian, run many brands, group energy, capital can disperse. Wave department is ascended pursue much brand strategy, is not Si Dengyuan of wave of have the aid of some consequence roll out new brand, successful possibility is very small. Public data shows, this year Feburary, wave department is ascended already stopped rub business of tall men’s clothing, the price usu. in anticipation of or in order to bring about a fall in price with 41 million yuan of RMBs this brand 51.0004% equity.

A personage inside course of study is being accepted ” economic reference signs up for ” when the reporter is interviewed, point out, the channel capability that wave department ascends the advantage that tries diversity ceaselessly to depend on a department ascending is stronger, the ready money that eider down takes business to bring flows to be able to make sure wave department is ascended basically also go developing to each direction. But, at present domestic daughter installs brand faintness, do not need kind of female outfit brand that be the same as. Wave department ascends the road that holds to female outfit to may go so that compare hardships.

“And industry of domestic whole garment is shown now produce can excess position, supply is broad at demand. In the meantime, consumptive brunt had become 80, 90 hind even 00 hind. Their brand loyalty that consumed an idea to decide them is spent often lower. ” the personage inside afore-mentioned course of study says to the reporter.

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